Surcharging + Dual Pricing Programs
Not a fan of Credit Card Fees? Neither are we!Experience our flexible, cost-effective payment programs designed to meet the unique needs of our customers while saving them thousands of dollars in processing fees. With our multiple compliant pricing programs, we give you the option to pass some or all of your processing fees along to your customers through our surcharging or dual pricing programs.
What is Dual Pricing?
Dual pricing, also called cash discount, zero-cost credit card processing, zero-cost processing, and 0% processing… ALL mean the same thing: Offering your customer two pricing methods, or “dual pricing.”
- Option #1 – The customer pays the advertised credit card price that reflects up to 4% of the cost of all products.
- Option #2 – The customer receives an instant 4% discount if they pay with cash.
Essentially, it incentivizes the customer by paying with cash. The fee can also be adjusted to meet your individual business needs. 4% is the maximum allowed by the card brands. Meanwhile, you have lost nothing on your sales when a customer pays with a credit or debit card, so you can enjoy 100% of your sales!
With Dual Pricing You:
- Fully or partially offset your overall processing costs
- You are in full compliance with state laws and card brand rules
- Our terminals give your customers two pricing options to choose from
POS Consultants’ #1 Selling
Surcharging Program
Our terminal technology for surcharging makes it easy for you to significantly offset the cost of accepting credit cards. We’ll help you integrate it into your business with concierge-level service, training, and support.
Benefits Include:
- Savings: Passing up to 3% of the credit card processing fees to the customer means you save by retaining the majority of the sale amount. Use what you would have spent on fees to reinvest and grow!
- Compliance: All major credit card networks allow credit card surcharging and cash discounting, as do 47 U.S. states. We will make sure to follow all applicable laws in your state regarding surcharging and cash discounting.
- Automation: Our surcharging terminal does all the work. It identifies Credit vs. Debit transactions and notifies customers of the fees and offers alternative payment routes.
- Customization: The fee passed to the customer can be customized to meet your individual business preference.
- Adoption: Industry studies have shown that over 60% of businesses are now doing some type of surcharging or cash discounting. Customers are aware of the many businesses that are implementing surcharging and dual pricing programs and are typically understanding if it is explained properly by your cashiers. We will train your staff on how to properly explain the need for the newly added fee.
Calculate Your Potential Savings TODAY!
While you may still incur a very minimal monthly cost for having your merchant account with a surcharging or cash discount program, our dual pricing programs put money in your pocket to cover those costs, potentially saving you 50-100% of your overall card processing fees.
Want to know if you qualify, and receive an estimate of how much you could save with surcharging and dual pricing programs? With POS Consultants’ white glove services, we will carefully and professionally dive into your business processing fees and prepare a customized analysis.
To get started, reach out to Carmen Gates at (314) 440-8584 or email Cgates@ThePOSConsultants.com There’s no obligation. Reach out today!